BUST - wear the bra you'll wear with the dress. measure around the fullest part of the bust and across your shoulder blades (the tape measure should be level and taut, not tight)

WAIST - keeping the tape measure slightly loose for some breathing room, measure around the natural waist… bend to one side and find the crease (that's your natural waist)

HIPS - stand straight and measure around the widest part of the hips AND bum (important! people often measure too high and end up underestimating). measure in front of a mirror side-on for the best view

HOLLOW TO WAIST - stand straight, chin up, feet close together and measure from the ‘hollow’ centre of the collar bone (base of the throat) to the natural waist

HOLLOW TO HEM - wear the shoes you plan to wear with the dress.  stand straight, chin up, feet close together and measure from the ‘hollow’ centre of the collar bone (base of the throat) to the floor between your feet or required length